![]() Cassel Soda Company, 1897 (Image courtesy of the Whitefish Bay Historical Society).Īfter World War II, suburban populations all over the nation boomed again as a second suburbanization movement emerged. By 1910, Whitefish Bay’s population had grown to 1,000 people and was home to multiple businesses, including the Cassel Soda Company and the Pabst Resort. Milwaukee’s main source of transportation, the Milwaukee Electric Railway and Light Company, had a special service directly from the city to Whitefish Bay to attract people to the new properties. A real estate firm bought land in Whitefish Bay to build residential houses. Whitefish Bay Suburb (Image courtesy of the Wisconsin Historical Society).Īs Shorewood’s houses filled up, people moved to the next area north, called Whitefish Bay. By 1917, the population had grown to around 9,000 and the town’s named changed to “Shorewood” to capture its wealthy and scenic atmosphere. So, in 1900, the town voted to add street signs, gas mains, cement sidewalks, and paved streets. ![]() ![]() However, East Milwaukee’s residents were dissatisfied with their town’s infrastructure. Many upper-class families moved to East Milwaukee because of the close location and convenient accessibility to the city. On Milwaukee’s north side, the “East Milwaukee” suburb developed in 1892. Soon after, other places, including Wauwatosa, Shorewood, and Whitefish Bay, followed Greendale to become official Milwaukee suburbs, spurring improved middle class residential development and the national move to the suburbs trend to takeover Milwaukee. Milwaukee’s first suburb, Greendale, emerged as over 572 working-class families moved out of the city and into the new town. Milwaukee, 1872 (Image courtesy of the Wisconsin Historical Society).Īt the turn of the century, Milwaukee families wanted to get away from this urban, industrialized environment by finding better housing outside the city. Milwaukee’s housing infrastructure couldn’t support this drastic increase in population and caused housing issues for the new inhabitants. In fact, from 1870-1900, Milwaukee’s population quadrupled. This increase of manufacturing attracted workers from all over the country to move to Milwaukee. In the late 1800s, meatpacking, wheat processing and brewing industrialization boomed in Milwaukee. Wisconsin Public Radio’s Wisconsin Life.The Lumber Industry in Northern Wisconsin Exhibit.A Landscape of Leisure: Tourism in Wisconsin.Wisconsin Waterways: A Great Lakes Legacy.
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